The Latest News from Priority 1 Fitness …

Now Offering Financing
We now offer 6 months Same as Cash with approved credit on most purchases!

Looking for new fitness equipment?

Priority 1 Fitness has a combined 100 years of experience in sales and service of retail and commercial treadmills, ellipticals, exercise bikes, home gyms and steppers. We are Nebraska and western Iowa’s premier fitness retailer. Whatever you purchase from us, from accessories to complete home or commercial fitness centers, you can be assured of one common denominator “QUALITY”. We offer the best quality brands with the most competitive prices. – more details

Does your equipment need serviced?

Our qualified professionals can tune up your machine and get it running smoothly again. If something needs to be replaced, we keep many of the standard parts in stock to fix your machine as quickly as possible or we can expedite it overnight if needed. Whether you maintain a fitness center with a hundred treadmills or you simply need help moving your weight machine to another floor of your house, we can provide the right solution for you to keep getting more out of your equipment. – more details